Erika Yorio is Director of Membership at Helena.
Erika’s career has straddled journalism and media, technology, design, and the arts. She has spent the last decade in leadership roles at creative studios, building client relationships and strategic partnerships and shepherding ideas from the brainstorming phase through execution.
In these capacities, she has produced books, films, and exhibitions while collaborating with brands and institutions including Apple, Inc., Sotheby’s, Conde Nast, the Smithsonian, Bono’s (RED) Global Fund, and the California Academy of Sciences.
Erika takes an operational, systems-based approach to creative initiatives and loves working within small, cross-functional teams to accomplish large-scale goals. A former student of literature and poetry writing, she believes close cultural reading and precision of language are critical to responsible social engagement.